Women and Wealth

Financial Planning Designed with You in Mind

The financial industry has been slow to acknowledge a key truth: men and women often approach money from different perspectives. At Cornerstone Capital Financial Group, we embrace this understanding. We tailor our strategies to recognize and respect the unique priorities, challenges, and goals women face, ensuring a personalized and meaningful financial planning experience.

While men and women often share core financial aspirations—such as achieving security, saving for retirement, and meeting their family’s long-term needs—women often encounter distinct financial realities. For instance, in Canada, 50% of women are expected to live to age 90, and 25% to age 95. This means women are more likely to outlive their retirement savings, making longevity planning a critical focus.

Women also tend to adopt a broader, more holistic approach to financial planning. They often prioritize long-term goals and take into account life’s bigger picture, such as future healthcare needs, caregiving responsibilities, and the desire to leave a meaningful legacy.

Financial security holds deep emotional significance for women. For many, it represents safety, independence, and the ability to make empowered choices. Women also tend to value collaborative relationships, seeking a trusted advisor who understands their unique journey and can help guide them with clarity and care.

At Cornerstone Capital Financial Group, we listen first and plan second. Whether you’re navigating major life changes, building wealth, or planning for retirement, our mission is to Educate, Empower, and Enrich—so you can take charge of your financial future with confidence.

Understanding the Landscape: Women, Income, and Wealth in Canada

Despite progress, Canadian women continue to face systemic challenges that impact their financial futures:

Women in Canada earn approximately 89 cents for every dollar earned by men—a gap that widens with age and career interruptions.
Women are more likely to take time away from work to raise children or care for aging relatives, which can reduce both their current income and long-term retirement savings.
Nearly one-third of Canadian women over 65 live alone, and women are more likely than men to experience financial vulnerability in later life.
Women continue to be underrepresented in investment conversations—with many reporting they feel underserved or talked down to by traditional financial institutions.

These realities make tailored, respectful financial advice more than a luxury—they make it essential.

You Deserve a Financial Plan as Unique as You Are

At Cornerstone Capital Financial Group, we’re proud to support women through every phase of life—whether you’re starting your career, raising a family, running a business, navigating divorce, or planning retirement. Our commitment is simple: to walk beside you with advice that’s clear, empowering, and designed around your goals.

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From its inception, Cornerstone Capital Financial Group has strongly supported women’s financial independence. In 2016, CCFG founder Shannon McMannis launched a revolutionary group, The Power of the Purse, to empower women to attain wealth through education. Based on the enthusiastic community response, Shannon went on to found Ladies Who Lead in 2019, a network of entrepreneurs and dynamic business women who share, inspire and mentor other women to achieve professional success.

No matter your life stage, building financial strength starts with informed, intentional steps. Here are a few ways to begin:

Know Your Numbers
Track your income, expenses, and debt. A clear picture of your cash flow lays the foundation for every other decision.
Prioritize Emergency Savings
Aim for 3–6 months of expenses in a high-interest savings account—especially important for women navigating caregiving roles or self-employment.
Start Investing, Even in Small Amounts
Investing early—regardless of how much—leverages compound growth and helps close wealth gaps over time.
Protect What Matters
Ensure you have adequate life and disability insurance, and consider a will and power of attorney as part of your overall plan.
Ask Questions—Lots of Them
There are no bad questions when it comes to your money. We believe the best financial plans start with open, judgment-free conversations.

These realities make tailored, respectful financial advice more than a luxury—they make it essential.

HOW WE HELP

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